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How to capture the youth market with two super stars that have it cornered. Vanessa Van Petten is a best selling author and Youthologist. Josh Shipp is a world renowned speaker. Read More

American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That's the conclusion of "Marketing to the Post-Recession Consumers," a recent study by Decitica, which reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns. Read More

When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable? Read More

Last week Erik Qualmann posted a list of All Star Social Media players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Read More

Many in sales use pipeline and forecast interchangeably. The reality is that not only are the two very different, but the way some pipelines are managed lead to continuously erroneous forecasts. Read More

How many of us look at the monthly bank statements or invoices issued as an indicator for how well we are managing our project costs? Read More

A key part of marketing is what you actually offer for sale to your customers. Taking a car as an example you always find a base model and you can get optional extras to suit your needs, budget and desires. Is there an opportunity for your business to actually charge for the optional extras that may be currently giving away for free them and grow your sales?


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Enough is enough! We are better than this! We have done it before and we can do it again! “Calling all hands on deck”, is my urgent plea to American entrepreneurs and small business owners for 2010. I implore you to rally to the call to turn this nation’s economy around one business (your business) at a time. My hope is that you will, in turn, call “all hands on deck” to those within your company Read More

A TIME magazine columnist mentioned that his neighbor was canceling her subscription to the NY Times because of typos. Is this an isolated incident? Or can can poor grammar kill any business. Help me find the answer by taking this quick 5-question survey at: http://bit.ly/6yXttb Read More

The Internet is a great tool for increasing the breadth of the information we acquire. But it is doing so to the detriment of the depth of knowledge. The impact are even worse for our time, our focus, and our attention. As this societal change continues, those who are able to discipline themselves to give their ideas, the projects, and their tasks their full focus and attention will have a strong Read More