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If your small business is seeking to advertising online, be sure to consider these important tips for success. Web marketing expert Kim T. Gordon insists advertising on the Internet is not much different than advertising anywhere else once you consider a few simple concepts. Kim lays them out in this informative post at Entrepreneur.com. Read More

This article explores the often overlooked practice of putting contact forms on key pages of your web site -- the best way to generate leads from your existing web site. Read More

It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More

Rupert Murdoch became the owner of his first newspaper, the Adelaide News, at the ripe old age of 22. Today he owns 170 newspapers, including the crown jewel, the Wall Street Journal. He explains why the Wall Street Journal's circulation has grown since September 2007 (a month after Murdoch bought it), while the other ten largest newspapers in the U.S. have shrunk. Why? The answer may surprise Read More

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a specialist offers the following advantages: Read More

In order to win in today’s fiercely competitive economy it is absolutely critical to create a customer service program that transcends standards and puts the personal element back into customer relations. If small businesses spend the time and the money to create a customer service program that knocks their customer’s socks off it will prove to be worth every penny. Read More

Have you noticed that the political pundits have been using the term “Buyers Remorse” in relation to how Wall Street Democrats feel about putting Obama in the White House? I’m not sure that it’s a good idea to mix references to regrets in purchasing with voting — but that’s another story. Read More

This week, my franchise business advice is directed towards prospective franchise owners; I know that the job market continues to be pretty ugly. However, there are jobs to be had. Before one of my recent monthly presentations on franchise ownership... Read More

Writing is a natural skill-set, which by design or by default, most everyone has. It is a gift for you to utilize in all of your business-related pursuits. It enables you to market, sell, merchandise, attract, persuade, affect, convey, communicate, network, correspond and more! Tips and advice for Read More

Here are the articles I enjoyed reading last week on BizSugar, together with some of the thoughts they inspired on international business. Read More