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New research released today by the Content Marketing Institute confirms what I’ve long suspected. Australians have embraced content marketing in the biggest way and are working hard to implement bigger and better projects in the future. The Content Marketing in Australia: 2013 Benchmarks, Budgets, Read More

Some people don't look at franchise businesses as being local businesses. But, they are. Really. Nine out of ten franchises are locally-owned, yet they're usually bypassed during those, "Buy Local" promotions held during the warmer months in most places. See why, and help me change that! Read More

Steve Jobs was one of those entrepreneurs who seemed universally either loved or hated, but not many will argue with his ability to innovate in the technology product arena over the years. He was instrumental in creating Apple, which has pioneered a dazzling array of new products, and even surpasse Read More

To some business owners they are and one reason is they remember the word review with a bad experience. However marketing reviews are not scary and here are the key reasons why. Read More

Ready to start working in construction? Don't overlook these key 5 things that need to be addressed before you launch your business. Read More

Social media is growing by leaps and bounds, but email is still the best way to reach out to the most customers and gain their loyalty, reports a new study by ExactTarget. Called Marketers from Mars, the study found significant gaps between how marketers think customers want to be marketed to, and Read More

By Derbhile Graham

The E in ebooks should stand for easy. With their portability, clear layout and accessible length, they’re easy to read. And the good news for you as a person in business with something to say is that they’re easy to write. It’s just like any other aspect of your business: you Read More

Franchise Direct has ranked the Top 100 Franchises in the world. You can discover the top 100 global franchises listed in order. Franchise Direct has tons of franchise articles, and they're located on our franchise blog. Read More

You’ve gone to the effort of creating a valuable product. You know how much your work is worth, which can make it very difficult to decide when is an appropriate time to give away something that you’ve worked so hard on.
But there are times when it makes sense to give away a copy or two of your pr Read More

Customer retention can be simple, especially with your most valuable customers. Here is how you can surprise them in a way they appreciate your efforts. Read More