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A new “cool tool” from Hubspot helps content marketers keep track of where their content is being shared on social media and how often. Read More

This is only one reason as there are many other factors. It has to do with what you offer your customers. It is a simple approach that may benefit your business and your customers. Read More

You need to make sure your website is optimized not only for fully functional mobile viewing but also for mobile search and responsiveness to all portable device platforms and browsers. Luckily, this isn’t that hard or that expensive to do, depending on how you go about it and how old your existing Read More

Listen to episode #30 of Linking Into Sales Podcast:

Greg Hyer and Martin Brossman respond to a question from Linking into Sales LinkedIn group member, Rick Mueller about targeting businesses in his geographic territory on LinkedIn. Read More

Content marketing gurus often focus on glamorous B2C examples, says Catherine Toole of Sticky Content. But what are the tricks to producing high-quality B2B content marketing? Read More

Customers design their own customer experience. We can just influence a part of that experience, but we can still create positive experiences in the parts of their experience that we touch. Read More

Do you use Twitter direct messages as part of your social media strategy? Personally my DM folder on Twitter is basically a dead-letter box. How about you? Read More

One of the more profound things I heard recently, while watching an interview of Luke Landes from Consumerism Commentary, was this: You don’t have to be productive 100% of your life. Read More

Do you know that Twitter was the fastest-growing platform in 2012? With more than 500 million users, among which 288 million are active, the 7-year-old social network is not going anywhere.

These numbers reveal that there is a lot of competition. They also raise two questions: How do you monito Read More

What key performance indicators (KPIs) for landing pages should be benchmarked before you begin landing page optimization work. Read More