For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers
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Martinzwilling voted on the following stories on BizSugar
6 Ways To Create Experiences That Customers Crave
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2890 days ago
Made Hot by: LoopLooper on October 25, 2016 12:48 pm
5 Keys To Crossing The Chasm To Mainstream Customers
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2891 days ago
Made Hot by: problogger78 on October 24, 2016 1:37 pm
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements
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How An Entrepreneur Can Win In This Age Of Disruption
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2893 days ago
Made Hot by: leonesimmy on October 21, 2016 1:24 pm
The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. Customers have come to
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Accelerate Your Startup With Help From An Incubator
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2895 days ago
One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the National Business Incubator Association (NBIA), there are over 7,000 of these locations worldwide, and new online versions
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You Can’t Build A Business Without Accountability
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2896 days ago
Maybe it’s just me, but I sometimes feel that accountability is a rare talent in business today. In big businesses, people are quick to defer with “that’s not my department,” and even startup founders too often blame failures on the economy or the lack of investors. As an investor and advisor to en
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7 Tips For Aspiring Entrepreneurs Who Stay In School
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2897 days ago
Made Hot by: fusionswim on October 18, 2016 10:39 am
A popular myth these days is that finishing college only dilutes your entrepreneurial instincts, and the best of the best, including Bill Gates, Steve Jobs and Mark Zuckerberg, dropped out early to hasten their success. I agree with Robert E. Litan, former VP of research at the Kauffman Foundation,
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Join The Unicorn Club Of Billion-Dollar Companies
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2898 days ago
I’m sure all of you know one or more of the 200 or more young companies that are currently valued at one billion or more by investors and stockholders. These are popularly called “unicorns.” Some of the most well-known include Uber, Airbnb, Snapchat, Xiaomi, and Pinterest. What every entrepreneur i
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7 Reasons Steve Jobs Should Have Failed As an Entrepreneur
Posted by martinzwilling under StartupsFrom http://www.inc.com 2899 days ago
Steve Jobs was a one-in-a-million entrepreneur who seemed to violate many conventional rules of starting a business and dealing with people.
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A Positive Business Strategy Is Key To Success Today
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2900 days ago
Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for m
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Some Business People Talk While Smarter Ones Listen
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2902 days ago
As a business advisor, I certainly recognize the need for talking to make an investment case, close a sale, or communicate with your team. I also recognize the need for active listening. The challenge is to know when it’s time to switch from one to the other. You can’t learn anything new while you’
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