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Creating a successful startup is all about marketing these days, no matter how compelling your solution. Technologists have long believed that marketing is only required when selling the next pet rock, but in this age of information overload, even the most exciting solutions will be lost from view Read More

These days, everyone wants to be an entrepreneur, pitching their latest and greatest new idea, and looking for someone to give them money. Angel investors, like me, have long figured out that asking to see the prototype is a quick way to separate the ‘wannabes’ from serious players. Talk is cheap, Read More

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard- Read More

When starting a new business, an entrepreneur has to take a “hands-on” role. Because there are so many unknowns, and things are happening so fast, this is no time to delegate or hire outside consultants to handle core functions. That fact eludes most executives from mature companies who have long d Read More

In a corporate environment, the focus of a job interview has long been demonstrating your match to the skills and experience outlined in the job description. In my experience with startups, that is still necessary, but not sufficient. Today’s business world has become totally customer driven, so cu Read More

Most entrepreneurs assume that a lack of an online reputation is a good thing. In reality, it’s negative, because people who can’t find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide. At the very least, with no positives for balance, i Read More

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. In fact, I have found from personal experience and mentoring that both of these are necessary, but not sufficient, for building a business. Successful entrepreneurs Read More

Too many entrepreneurs tackle starting a business as a random walk into a business minefield, and they count on their street smarts, thick skin and pure determination to get them to their destinations alive. That does work once in a while, usually with some serious collateral damage, but a less pai Read More

As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. The most common proposals I hear are for yet another social networking site (over 200 active), or another dating site (now over 2500 in the US alone). Startups which display real i Read More

If you're an aspiring entrepreneur, you need to take a hard look at yourself before leaving that regular paycheck. Don't assume you will be happier and make more money starting the business of your dreams. Read More