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For years now we've heard, "Advertising doesn't work. No one cares what you have to say about your company." And now we're starting to hear the same thing about social media: It doesn't work. At least, that's what I'm hearing. Read More

If you lose a lot of weight, you're more likely to also gain in wealth. Thus finds an Ohio State University study from a few years ago. The basic idea, as I understand it, is probably that (1) those motivated to lose that much weight will also be motivated to improve their finances and (2) once you start losing that much weight, there's a positi Read More

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More