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One new small business owner's insights on the all-mighty business card. Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Here is a truly horrifying thought: there is actually a specialist graduate degree of Master of Marketing Research, with the post-nominal letters MMR. Read More

"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

What habits are keeping you from sales growth? Read More

In the current economic times, there are plenty of businesses for sale. So why look at franchise business opportunities when there are plenty of established small businesses for sale? Read More

The author describes the necessary steps for protecting your best accounts. Read More

If you are a new business or an existing business that just needs more than your current application can provide it is important that you spend some time planning what you need today and what you need 2 years from now. Some software applications allow you to grow and easily migrate upwards to the next software package without having to purchase new Read More

Over the last few weeks I've been looking for a low cost VoIP solution for my home office based computer consulting business. After much consideration, I finally settled on a provider that I think will fit my needs as my business grows. And the winner is— Read More

Michael Taylor, author at Slate's BizBox and owner of Cedarcrest Capital, tells a recent story about how he himself has gotten hurt by the downturn. Read More