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Old social media tactics are rendered obsolete. You can no longer outsource tweeting. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony. In this session you will learn how to tell a captivating story, pick the right social channels to spread it, wri Read More

Think conversation, not campaign. If you really want to start understanding your audience, you need to know what drives them and what their buying behaviors are. You can’t do this by sharing kitten memes or quotes, and you certainly can’t do this by only allowing for one-way conversation. Says Broo Read More

Ever said to yourself “I could be so much more productive if it weren’t for THOSE PEOPLE?” In Episode 126 of the Content Marketing Podcast, we share some strategies for minimizing interruptions and taking back control of your schedule. Read More

After countless “deaths” and “resurrections”, direct mail is still alive and kicking. Here are some figures on the usage and effectiveness of direct mail from the 2015 DMA Statistical Fact Book that we found interesting and surprising. Read More

Sure things slow down in the the summer, but not selling opportunities. Adjust you attitude and approach, and you can sell and sail right through the summer. Read More

Twitter and other social media outlets have connected people like never before. Never has there been the chance for a normal citizen to have a direct conversation with a Member of Parliament or the President outside of a rare public Question and Answer session. Social media provides a constant conn Read More

Loyalty programs are a dime a dozen, aren’t they? As a business owner, if reps aren’t knocking down your door to sign you up, you’re getting blitzed with spam in your inbox. Read More

Every time you start with a new website, you probably find yourself doing the same things over and over. Search engine optimization is the foundation for any good digital marketing strategy to start with also it is base on which your website must be constructed for better results. Both On page and Read More

Twitter is now a little easier to use with their latest update of their Twitter feed. Twitter is making conversations on Twitter much easier now to follow and participate in. (Twitter revealed this yesterday on their blogfollow). Many newbies on Twitter complain they just don’t get it or understand Read More

If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing.

In this guide we’ll go through the basics of lead sco Read More