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SocialFloat encourages your visitors to share your content by keeping the share buttons constantly on their screens - even if your website is not built on the WordPress platform. Read More

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote Internships.com, as well as some failures, including MyFavorites.com usin Read More

In today’s Internet driven world, having a good SEO campaign is a necessity in order to market your brand and services online. Without a strong SEO plan, your company can be left behind in a short matter of time. Read More

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience Read More

In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable. Read More

Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

For the longest time I found it difficult to make any meaningful progress with my business endeavors until I made a key mindset change as an entrepreneur. Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More