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Some clients just keep asking for a little more: a four page website design can turn into a design plus copy or even a design plus copy plus marketing. It often happens just a little request at a time, as the scope of the project creeps ever larger. Scope creep isn’t always an entirely bad thing, of course. As long as your clients are willing to pay for the work that goes along with a bigger proj Read More

What if you could finish a negotiation with a win-win solution? If you start with the goal of a mutually beneficial solution in mind and use an approach meant to get you to that point, it is possible for a negotiation to end with both parties happy. Read More

When you’re a one-guy or gal operation, you aren’t often in a position to hire a fact-checker, especially if blogging is just one part of your overall marketing strategy. But at least some fact checking is necessary for ensuring that you turn out reputable posts. Read More

Learn a few ways to use twitter lists to maximize your business's marketing strategies Read More

It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Read More

Most businesses fail within the first five years of opening their doors. Creating a mature and profitable business can be one of the most difficult accomplishments a small businesses owner can have. Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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Last week I came across a number of articles on BizSugar that highlighted the differences with international business. Here they are with some of the thoughts they inspired. Read More

Each month, SmallBizTrends.com offers special giveaways to its valuable readers. February 2010 offer is: Enter now to win a free copy of Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney. Deadline is Midnight, PST, Wednesday, February 24, 2010. Read More

Addressing the challenges in ecommerce from day 1. Get started with ecommerce analysis and choose the right solution Read More