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There are many macro and micro reasons people buy products and services, but the overarching reason people buy is Read More

A common problem many professional firms face is overly relying on only one approach to business development. They focus all their efforts on word-of-mouth & referrals, or on networking, or on responding to tenders/RFPs. Typically, the basket they keep all their eggs in is the one they are the most comfortable with: it's worked for them before, th Read More

Who is LinkedIn listening to for new ideas? I am still scratching my head over the decision to add subgroups. I think there are so many other group management tools that need to be added before a subgroup option becomes valuable. Here is my list of 6 ways to improve LinkedIn groups! Read More

A practical overview of how to start your own clothing line with links to resources that help ordinary people start their own fashion lines successfully. Read More

Many startups are bootstrapped and cashstrapped. This article gives great tips for marketing your small business on a shoestring budget. Read More

This is a collection of Tweets (posts I put out on twitter via @shanegibson) from the past couple of weeks . They are social media tips under 140 characters in length. (last weeks social media tips can be found here) Some of these tips have been passed on dozens of times but I wanted to make sure they stayed permanently available by posting the Read More

Along with its companion podcast, “When & How to Build a Brand,” Branding For Dummies co-author Barbara Findley Schenck provides an overview of what brands are, what they do, and why they are suddenly such a big deal in the business world. Read More

Dr. Jason Deitch and Dr. Bob Hoffman discuss small business tips on employee morale in this interview for sbtv.com. Read More

Every can and should help their economic circle, or the price. Read More

The European Union promotes entrepreneurship across Europe and informs entrepreneurs about support available for them at European, national and local level. Read More