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Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More

You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More

As I mentioned, I am at heart; a salesperson - this is the bit that really interested me about Twitter . Can it help me to sell my services? The answer is a resounding YES. Read More

It is important to ask the right question in the right situation for maximum impact. You don't want to have a question to add risk to a sell, test them in advance. Read More

Questions are important but have to be tested to ensure maximum impact for specific situations. Read More

This is Perry Belcher's POVs about social media. The video is quiet shaky but what matters most is the thoughts and tips you get from it. Read More

Some sales people believe that it is their gift of gab that makes them successful. Sure, the ability to pitch a prospect is effective when closing quick, transactional, non-complex deals, but as the as the level of complexity rises, it requires the sales person to take a more sophisticated approach. The top sales people ask killer sales questions! Read More

It's hard to allocate where your money should be spent when you're a startup and you sometimes have to stretch every dollar. Bootstrapping doesn't have to be hard though. If you decide to promote your own company, read on for nearly free fifteen do-it-yourself tactics and get ahead of your competition! Read More

I have been involved in the beta for Hootsuite 2.0 and had the opporunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from Read More

It's been two weeks since Michael Jackson's his passing. I'm ready to move on. I need to move on. But before we do, Read More