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A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Very inspiring examples for small biz owners to study. Cool.

The official agenda at National Small Business Week is now over. And the winners are ... Waymon Armstrong, of Engineering & Computer Simulations Inc. Read More

Ever wondered why Facebook is one of the most talked about topic amongst teenagers nowadays? Blame it on the girls, according to a study commissioned by UK’s National Family Week, which found that the social networking site has become one of the most important things in their lives. Read More

When most people think about entrepreneurship or starting their own business, the first thing that comes to mind is the risk that is associated with being your own boss. Here are 10 ways to reduce your risk when starting an online store or business Read More

On the weekend as it was raining and cold I decided to do a bit of a spring cleaning with my web browsers. As I doing this I discovered all these pages I had bookmarked to read later and perhaps take action. As it would have taken hours to go through them all I deleted them. Here is what I do now to take action Read More

Want to know how to raise money to start a new company?

In this short video Scott Fox shares strategies and new statistics on how to raise venture capital, including his suprising advice that you don't need VC money to start a new business online today.

This is an 8:22 video clip from Scott Fox's ClickMillionaires.tv Show. Read More

Can you be an Internet marketing expert? Absolutely.

Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

I am very sure that everyone has seen or at least heard of Apple’s Get A Mac advertisement that has been populating online video sites since 2006. As of May 20, 2010, we can now say goodbye to the whole campaign as it comes to an end because it can no longer be found on Apple’s site. Instead of the usual videos, the link now takes potential consumers to a page explaining the reasons why you switch to a Mac instead. Read More