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Willingness to take a risk is the hallmark of a serious entrepreneur. That’s why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?” If you won’t risk yours, you won’t get investors to risk theirs. Read More

What's the deal with account-based marketing and why is everyone getting so excited about it?

This article defines the systematic processes involved along with the potential benefits for business owners.

Learn about why account-based marketing is important and whether or not you should be imp Read More

Nervous about connecting with influencers at your next conference. You shouldn't be.

Aaron Orendorff and Nadya Khoja got 26 of #CMWorld's 2016 headliners to answer one question:

"How should you connect with influencers at a conference ... without being weird or bothersome?"

Not only will t Read More

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. Read More

You’ve broken the law.
Don’t let it bother you too much however, because it’s likely that almost everyone in the U.S. has broken a weird state law at one point or another and guess what! No one’s coming to get you.
You’ve heard about these laws, right? Statutes that declare things like, “One may Read More

Nowadays, there are so many free resources available, you only need a desire. From all of the resources you can find out there to expand your knowledge, my favorite one is through reading books.

If you have your sights set on being a successful entrepreneur, you need to keep investing in yoursel Read More

The artificial intelligence era… It’s all about embedding human smarts in machines.

Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebo Read More

Placing affiliate banners on your blog is one of the most common blog monetization techniques.

Since the case when (almost) no one clicked a certain banner is not very uncommon, let's analyze together why such an unpleasant situation usually happens and see what you can do to avoid it. Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

All businesses need leads to survive. To get leads you need an effective lead generation strategy. A huge part of this strategy is managing your lead and customer information. These functions can be extremely time consuming if you're trying to accomplish them manually. Fortunately, there are a bunc Read More