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One important aspect when marketing your products or services is knowing which customers are valuable to your business. There are different aspects to look at when reviewing your customers and one is looking at the Average Transaction Value.

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Going through my downloads folder, I have discovered almost 50 pdfs, the vast majority of which have yet to be looked at…..sound familiar?

Most of these have come as a result of signing up to someones list, newsletter, etc etc. You know the good ol’ ethical bribe theory. Don’t get me wrong I’ve Read More

Location-based mobile marketing and location-based search is going to be much more effective than location-based display advertising. By allowing an end customer to use their location information as “currency” to receive useful content or interactions, they are empowered and self-selected to be ope Read More

There’s a lot of talk out there about how you need to “crush it” to build your successful business, how you need to spend all your evenings and weekends working, and how you need to sacrifice everything else in your life to make it all happen. That’s fine and dandy for folks that don’t have a fami Read More

When you consider the 80/20 rule in sales, what is a key difference between the two groups. Top of the list is that the 20% driving the sales are more proactive than reactive in their approach. Read More

My favorite SEO Infographics and visual reference, to me and most other SEO consultants and online marketers believe SEO important for running a business website Read More

August 24th, 2001. A jumbo jet with no power or controls over the open ocean. 150 miles from the nearest airport! The laws of physics say landing is impossible. Certain doom?

It was a historic, miraculous episode which has many lessons about having a "Plan B" in BUSINESS for when things stop goi Read More

If you want to maximize the value you generate from having acquired your new dream client, then maximize the value you create for them. Read More

Paul Caswell is the founder of WeaveThePeople.com and is currently landing big name clients like Comcast and pharmaceutical companies. Watch my interview with Paul to find out how he “lands and expands” these big name clients! Read More

Everyone seems to agree wit the old statement: "Nothing happens until a sale is made". So why do "experts", seem to overlook sales and it's role in small business success? Read More