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Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems. Read More

Do you hate to haggle? Do you find it insulting when someone asks you to lower your rates? How do you feel when someone says they can’t quite afford you and would you consider taking the job anyways? Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

According to a report distributed by the Angel Capital Education Foundation, total startup funding from venture capital funds, state funds, and angel investors totals approximately $20.8 billion annually. Surprisingly, friends and family contributed nearly three times the amount of capital to thous Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

This post discusses the myth of overnight success in terms of building a brand online, or taking a brand online. Read More

When marketing your brand being seen and heard is one part of the chain that is needed for success, although at times this can be easier said than done.There are no black and white answers to maintaining the awareness and presence of your brand. Here are a few suggestions: Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more Read More

According to WordPress, I’ve added 910 posts to my 5-day a week Published & Profitable Writer’s Tip Blog. You’d think by now, I’d have the system down pat! However, as I look back, I think I’ve learned as much from my 53 blog posts for Dan’s blog as I’ve done from my other blogs. With weekly, rather than daily, deadlines, I’ve been able to try out a different style of writing, as well as learn from the other great contributors to this blog. Thank you, Dan and Maria Elena Duron, for the great opportunity you’ve offered me – and other contributors Read More