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Find out what a clever compost manufacturer can teach you about sowing the seeds for grassroots branding success. Read More

Ah yes! The thing we all dream of. Telling your boss to go $#@* himself! No more traditional workplace. No more commutes. You're your own boss. Work your own schedule...

But...

Looking for Independence? Try FREELANCING! Looking for financial stability? Try something else! Read More

The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark applicatio Read More

A new career is often replacing the choice of retirement for many baby boomers, who have plenty of experience and resources to make entrepreneurship very successful. Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More

Freakish! Hellish! Pure EVIL!

Become a blogging mad-scientist! In addition to great content, DARE to be different. Don't "Think Outside the Box." DESTROY the box!

It's all about finding your own unique voice with which to attract clients and customers... Read More

Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. A great way to improve response rates is to segment subscribers so they only receive relevant messages from you. Read More

Let me share with you a page that provides an excellent example of first-rate customer engagement — The Monster Factory. From the monthly monster giveaways to their wacky videos, they clearly get it. Read More

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your p Read More

You’d probably be hard-pressed to find a business owner that set out to have a “mediocre” or “marginally successful” business. Even so, the prospect of trying to create that amazing business we all strive for may seem daunting, or downright impossible. Until now... Read More