Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y
Read More
Readwacker voted on the following stories on BizSugar
Small Businesses Rely on Traditional Advertising While Embracing Online
Posted by readwacker under AdvertisingFrom http://www.marketingcharts.com 5973 days ago
Made Hot by: on January 2, 2008 7:52 pm
A P2P Lending Alternative
Posted by dobbie under Raising CapitalFrom http://www.smallbizresource.com 5973 days ago
Made Hot by: on January 2, 2008 10:37 pm
There are banks and credit unions and loan sharks. Now you can add a new funding option to the list and it's one that small businesses, with good solid credit, may find extremely beneficial. Simply, the Lending Club uses social networking to hook lenders and borrowers together. It's like the Match.com of credit. Those with good credit reports ca
Read More
When New Marketing Fails: Who Wants a Meatball Sundae?
Posted by JohnH under NewsFrom http://blogs.bnet.com 5973 days ago
Made Hot by: on December 28, 2007 2:07 am
Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th
Read More
Web 2.0 shows promise for reaching SMB users
Posted by alphalife under Online MarketingFrom http://www.btobonline.com 5989 days ago
Made Hot by: on December 10, 2007 6:17 pm
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa
Read More
Why Customers Write Reviews
Posted by JohnH under NewsFrom http://www.bazaarblog.com 5990 days ago
Made Hot by: on December 6, 2007 1:04 am
Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment.
Read More
Online retailers too focused on innovation rather than customers needs
Posted by Shelly under Online MarketingFrom http://www.grokdotcom.com 5990 days ago
Made Hot by: on December 7, 2007 11:27 pm
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre
Read More
Do Customers Come for Price or Convenience?
Posted by JohnH under NewsFrom http://www.emarketer.com 5993 days ago
Made Hot by: on December 6, 2007 1:04 am
Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s
Read More
How Advertising Works Our Nerves (In a Good Way)
Posted by JohnH under NewsFrom http://www.marketingpilgrim.com 5994 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs
Read More
Two Really Dumb Sales Questions
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5997 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv
Read More
Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 5998 days ago
Made Hot by: on November 29, 2007 6:03 pm
The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
Read More
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”