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It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six k Read More

(by Mark Scully) You’ve setup your social media accounts, identified the best times to engage with your audience and created a schedule for sharing content. Maybe you’ve decided that instead of just sharing your own content that you’ll also share interesting articles from other websites as well. Wh Read More

As we have been through the most important aspects that are likely to work for a successful B2B marketing campaign, it is time that you pull up your socks and get on with the preparation for a power packed marketing 2015. Read More

Are QR codes dead? Ask Google that question and you get a variety of different headlines and just as many opinions. A number of journalists have provided arguments for and against using QR codes in business. Read More

If you manage your PPC program internally, consider hiring an agency.Find a new winner and you will supercharge your paid search program. Read More

Is social media going to be a big part of your holiday marketing plans this year? True, it’s already December, but the beauty of social media is if you haven’t yet planned a holiday strategy, you still have time. Russ Laraway, head of small-business accounts at Twitter, says the research shows ther Read More

There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat...

Marketing plans don’t have to be complicated.

Here are some simple strategies to create marketing plan tactics that deliver a consistent return on Read More

It’s not just the idea but the execution that leads to success. So productivity is a major part of the equation. But what happens when you hit that wall? How do productive people work through creative blocks and energy crashes to get so much work done? Here are 20 suggestions to boost your personal Read More

If you're hoping to monetize your blog through ads, just putting ads on your site isn't enough. You need to consider exactly where to put them, as some spots are going to be more effective, and therefore earn you more money, than others. Read More

A lot of "gurus" like to complicate content marketing strategy, but it really comes down to answering 6 key questions. Read More