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In with the new; out with the old. There's a new Big Three driving our economy now. They are Curiosity, Imagination and Failure. Read More

New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. Read More

All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings? Read More

In this video from Andrew Warner of http://mixergy.com/, Andrew talks about lessons learned in his interview with Jason Fried, founder of 37 Signals. Among the lessons are that money isn't necessary to start a company, but that developing a voice and becoming a teacher for your customers is. He says Fried also advocates building a subscription ba Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

I commented on this post just a few minutes ago and I commend Ms. Lisa Barone for a job well done on presenting the benefits of guest blogging. Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Small business can be truly small, but provide big sales with just you, your talent, your customer, and Etsy. There's no huge and costly marketing plan, no fat cash outlay...just the time it takes to make your craft, register, and a few minutes to write a bit about it. Etsy can put you in touch with the world market, bringing you together with mi Read More