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When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More

Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

Social media and Web 2.0 efforts can create 'stickiness' on a website. But how do you make a website even 'stickier' to bring customers back or to get them to stick around longer? Read More

If you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules. Read More

Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of people to send it to can be Read More

With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences. It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts Read More

Guest posting is a great way to get your name out there, build links, enhance your credibility and gain subscribers. If it is done well it is also a good deal for the blogger who gets fresh content. Just make sure you are not making these common mistakes. Read More

A bookmarklet is often a good alternative to FireFox extension: first, they are not limited to FireFox; secondly, they are easier to backup and quicker to install and easier to organize; thirdly, most of them do not require constant updates. What I am offering today is a nice collection of SEO bookmarklets that involve Google search. Read More

Some folks think that only content sites get high ranked - but you can get your affiliate link highly ranked. A page that you cannot edit at all. Why it get ranks? You get backlinks! Read More

All marketing tactics get more scrutiny during a recessionary economy. Here is a glance at how marketers expect to tailor their traditional offline tactics when evaluating their spending. Read More