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In a world filled with Tweets & Facebook posts, Email Marketing Campaigns can still be effective marketing tools for small business. Read More

The purpose of building a model is two-fold: first it lets potential investors know that you have made an attempt to project the potential performance of your business, understand what the cost drivers are and (hopefully) identify key risks in the business model. Secondly, it helps you link strateg Read More

The reason this is so challenging for leaders at all levels of experience is due to the risk involved with letting go. Because, one of the cardinal rules of delegation is that even though you are letting go of the process of achieving a certain objective, you are not letting go of the responsibilit Read More

Achieving trust in sales is key, and while it may take time to solidify, there is a lot that can be achieved early in the relation to facilitate it and create something you can build on. Read More

A few years ago it was common to hear the phrase “a website is vital for your business” from anyone discussing the value of the internet. Nowadays everyone seems to have got the point, but times have changed and it’s now search engine optimization that has become vital for a business. Read More

Are you using automated tweets on a regular basis? If so then your missing the whole point of social media. Read this to find out why. Read More

We all know that training is an integral part of our personal and professional development. But what about coaching? Coaching has been perceived as a lot of things, but up to recently, has rarely been synonymous with Training, especially technical-style training. Read More

In this post I will tell you how to go about finding your niche with an example of a fashion designer looking to set up your own boutique or label. Read More

Yesterday, I took my son to the zoo. Of course that accounts for the missed day in posting. It was an entire day event. We had tons of fun. Anyone will tell you that a 2 year old just loves animals. Even today, he’s still talking about his day. Of course, I also kept all of you in mind while Read More

My blog was born out of my fascination with customized products and services and that’s why this post talks about “signature style”. Speaking of designers and customized goods the one thing that comes to mind is the concept of signature style. What is signature style and why should you even bother Read More