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As the price of basic commodities including corn, soya beans, wheat, sugar, and precious metals continues to rise, as fuel continues to command well over $100 a barrel, as the U.S. Dollar weakens and inflation starts to rear is hoary head, small businesses are getting squeezed. Read More

With so many avenues available to people online to give their opinions on your business, looking after your online reputation is a must. When was the last time you Googled your own name or your business name? Read More

Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm. Read More

Twitter is a great place for SMEs to market themselves and by following these tips you'll ensure your using it as effectively as possible. Read More

Blogging in a crowded niche is tough, but that doesn’t mean it’s a bad idea to start a blog in a crowded niche. What it does mean is that there are lots of people interested in the subject and that you can potentially make money from it. This is good. Sure it’s tough, but if you’re ever told that i Read More

Today, I’ll be covering some more important blogging lessons that have helped me transcend all my initial insecurities as a new blogger and led me on a wonderful path of learning, taking action, and following through. Ready? Read More

A twitter friend (@rocksstar10) asked a question: "I can write about blogging, but not sure if I should". I found this question very relevant to the present scenario. The ever increasing number of bloggers populating different niches and especially, crowding the popular ones make it difficult to de Read More

Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money. This post explains how small businesses can use emerging social media tools such as Foursquare, Gowalla and Yelp for effective, low-cost marketing. Read More

You get to choose your beliefs. You also get to choose the actions that you take. You don’t get to choose the consequences of your beliefs or your actions. Read More

Women and Business: How to Find the Right Mentor for YOU
By Karen Keller, Ph.D. Finding the right mentor can mean the difference between struggle and progress. Why reinvent the when wheel. Click here to read more! Read More