BizSugar.com › User › ruth › Voted

You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More

We need to stop talking about influence in social media and how to measure it and focus on how to positively impact people's lives Read More

Mobile sites for retailers are almost essential at this point. It’s just good customer service, especially during the holidays. A mobile site and/or an app, saves me (your customer) time and it saves me (your customer) from visiting your competitor instead. Read More

I saw a comment by Alex Shootman of Eloqua at Focus this morning. He spoke of their performance management system in which they looked at performance across a couple of dimensions, Getting It Done and Doing It Right. I really liked his comment, but wanted to address it in a much broader sense. Read More

Recently as my partners and I were looking back at our year-end finances we were pleased to find out we’ve saved a lot of money this year by using our business credit cards wisely. Want to know how we did it? Here are some of the ways.
Read More

One question that comes up a lot for attorneys is: What to put in the client fee agreement? I've worked hard to make mine simple, not intimidating, and in plain English. I know it doesn't cover every imaginable possibility, but it's worked great so far in my practice. Read More

If you startup is your dream, why would you want to think about an exit? It’s going to be so successful and so much fun that you don’t need to think about what comes after. Wrong. There are two very real and practical reasons why you need to plan an exit:

Read More

It takes more than just being at the social media party for people to take notice and care about what you are saying. To me social media success relies on the three C’s. Read More

A personal brand means people know who you are. A humanized brand means people care about who you are. It means people want to be where you are and do what you do. It means you can influence people and help them make better business decisions. It means you become unique and invaluable to your compa Read More

The twelfth post (about keeping things simple) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More