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Getting your company name and services in front of the eyes of consumers is the best way to get your self known in the marketplace. In fact, that is the whole aim of advertising. Read More

16 predictions (from 6 digital marketers) on what 2011 may bring: trends, expectations, forecasts... Read More

I am inspired by the story of William LeGate, a 16-year-old teenpreneur who turns his computers-related talent and love for video games into a successful business. Read More

Are you sick and tired of dealing with disrespectful clients? Wouldn’t it be nice to have customers who value what you offer, pay on time, and do their part in the client/seller relationship? Read More

Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. Read More

For most business owners, 2010 is over – at least mentally, if not actually – and if you haven’t started planning for 2011, now is the time to do so.

Here are some quick tips to help guide you through the process. Read More

I know, I know. . . This is considered blasphemous to many of you die hard Google Analytics fans out there. This post will certainly get me more enemies than fans, but that’s ok because it’s true – Google Analytics is not a good tool for inbound marketing. Many of you who find this post offensive Read More

How often do you look to extend the customer relationship outside of just the transactions? It’s something that I feel many people are definitely waiting for more companies to do, especially since your customer is now so reachable on multiple online platforms. They are just waiting for us to build Read More

You are running out of time to take tax breaks related to your business. Here are some things to consider if you are self-employed and looking for a way to squeeze in a tax break or two. Read More

While tech security experts and law enforcement report that cyber-criminals are increasingly focusing on small businesses, entrepreneurs don’t agree. In October, authorities in the Ukraine arrested five people who allegedly stole $70 million from U.S. bank accounts by targeting small and midsized b Read More