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As geo-location is finally proving to be an effective marketing tool for small and local businesses, it’s time we looked at how the most successful companies are using the current services.
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Even with THE “social network,” Facebook (over 500 million active users), having launched a location-based service, it is still uncertain whether location-based social networking will catch on. The fact of the matter is that there are several hurdles that location-based social networks face. Read More

Social media is finally being utilized more and more by small businesses of all types. The franchise industry is even using it to some extent. food franchises seem to do well with their social media strategy... Read More

The lines that used to separate work from pleasure are becoming increasingly blurred.

The workplace has changed markedly in recent years with the advent of telecommuting and varied work hours and locations. These days, when your employees leave the office. are they really leaving work? Read More

Why is U2 a good role model for the social media world? Will Reichard explores scaling in social media. Read More

The sales person had been doggedly pursuing me for several weeks.  He had called a number of times, we finally connected.  I was interested in what he Read More

Small Business Owners use Facebook, Twitter, LinkedIn, but survey link has interesting suggestions for improving your website traffic. Free download of a useful PDF. Read More

Marketing insights, lessons, and takeaways from the Founder of Social Media Examiner, Michael Stelzner. Topics discussed include leveraging relationships, soft selling, and more. Read More

Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you sho Read More

The assumption that many companies have is that their product is easy to figure out so the person buying it shouldn’t have a problem using it. Then they skimp on what really is the key to success - the customer service and the post sales education of the product! So here are a few things that we as Read More