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This article has 5 suggestions on speech issues to avoid. Tips such as using weak language and cussing (though that one is self-explanatory, as the author notes) Read More

Many regular readers may be a little surprised about this post.  I've been very vocal about sales being consultative, customer focused, and creating value for Read More

For most pharmaceutical companies the sales force is still their most expensive promotional resource. I have to agree with IMS when they stated that “Although Read More

Content is the key to a search spider’s heart. All YOU have to do is write it. But wait, don’t you also have a business to run? A job to do? And what if writing is just not your greatest talent? How are you going to keep the search engines happy and feed their insatiable appetite for new cont Read More

It’s Not About You – #3 We all have certain words that cause a negative visceral reaction when we hear them. Mine include cancer, child abduction and rosemary (that most heinous herb responsible for destroying otherwise fine dishes). I’m sure Read More

Social Media is not a website. It’s not something you set up and leave, just attracting traffic to it. I see it lots of times and feel it’s such a waste. Unfortunately it’s mainly because people don’t understand what to do with Twitter and Facebook. How many of us did when we first started? Read More

When working from home, it is important is to be physically and mentally ready. I’d like to share with you some of my tips on how to be mentally and physically prepared to work from home. Read More

We know asking questions is important, otherwise how are you going to find out anything. This is particularly true when trying to find out more about your customers. When marketing your brand asking yourself the why questions is often overlooked.
Here are two ways to help your marketing. Read More

The key to creating an effective corporate culture using social media to generate profit and goodwill. Read More

Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail. Read More