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Advertising does not necessarily mean TV, radio, or print (magazines, newspapers, billboards). Advertising is simply the act of calling attention to your product or service. It could mean hiring someone in a sandwich suit to pass out flyers or good old fashioned cold calling. Do not limit yourself. Read More

Salespeople and sale organizations are notoriously bad at forecasting. Two questions will make sure you are where you think you are. Read More

Setting a marketing budget doesn't have to be that hard. Here is a simple step program and checklist on how to set a marketing budget for a small business. Read More

What is the impact of health care reform on small business? Good question, as the Patient Protection and Affordable Care Act (PPACA) has numerous provisions that deal specifically with small business. I spent days researching, reading, re-reading, and analyzing the PPACA to write the definitive art Read More

Social Media is the best tool the internet offers that has no cost to you. It can be a monster force in online marketing strategies. If you are not making use of it, you should start. Read More

Find out how some of your personal qualities like pride and temper affect the success of your business. Read More

Ah yes! The thing we all dream of. Telling your boss to go $#@* himself! No more traditional workplace. No more commutes. You're your own boss. Work your own schedule...

But...

Looking for Independence? Try FREELANCING! Looking for financial stability? Try something else! Read More

Creating the perfect Social Media Elixir for your small business is difficult if you don't know where to start. Here is the recipe for success with social media. Read More

A new career is often replacing the choice of retirement for many baby boomers, who have plenty of experience and resources to make entrepreneurship very successful. Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More