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The Guardian Life Small Business Research Institute released a new report today that found the majority of America’s small business owners are considerably more optimistic about the financial performance of their businesses than they were just one year ago, with 51 percent of owners anticipating hi Read More

Social media is changing the way our customers buy and the way in which we engage our customers. Before customers even see us for the first time, they have a great deal of information—not necessarily knowledge—about our company, our products, and our competition. I am often asked, “How should sal Read More

Workforce Management reports that performance rewards are becoming more personalized and cost-effective, and thus more "lean." Here's Our take. Read More

There are five general stages every marketer goes through while exploring and developing a relationship with Conversion Rate Optimization (CRO). Which stage are you on? Read More

If you've been hoping a giant like Google, Microsoft, Facebook or Cisco will scoop up your company, here are some tips: Don't e-mail Steve Ballmer directly... Read More

Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More

QR codes may sound like something you might come across in an Ian Fleming novel or find discussed at the latest tech trend conference, but over the last few Read More

The type of font you choose to represent your business can make a powerful impression. There are millions of fonts available for Word processing software, and probably a few more across the world wide web. Normally, I advise in branding your business, that you choose just one company font, for Read More

"The love of money is the root of all evil,” said Paul in a letter to Timothy.
Many people love business and many business people love money (though not necessarily in the biblical sense). Business is about money and gain. If you went into business for any other reason than making money, then you Read More

Face it… look in the mirror: Do you see Steve Jobs looking back?! NO?! So get over it! Apple is a religion, Starbucks is a religion, Coke is a… follow me?! They have followers, disciples and BELIEVERS! They started something great, but it wasn’t always a “religion”. They had to build it and it too Read More