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There are many reasons people look at going into business for themselves. It could be that they hate their current job and yearn to be their own boss. Maybe a tradesperson feels that he or she could run a better business than the company they work for. It’s important that people go into business for the right reasons. Failure lurks around every corner and if someone is in business for the wrong reasons, he or she is much more susceptible to it Read More

We spend a lot of time talking about closing. We focus on doing a great final presentation or proposal. We worry about finding the right way to close–how to ask for the order in a compelling way. Frankly, it’s too late–sales are not won or lost at the close, they are won or lost much earlier in the sales process–and– unfortunately, where we probably spend the least time Read More

The author just returned from a 63-mile backpacking trip that included an ascent to the highest peak in Utah. Not only are the four lessons mentioned in this article important, they are also relevant to running a business Read More

I wrote this last week, after thinking about how to utilize Google Analytics to assist more than just the marketing "department". I put department in quotes, because for a lot of small businesses, the marketing department is the owner : Read More

In local SEO, if citations are the equivalent of links, how about doing the same thing? How about looking for your competitor’s citations and trying to get the same ones? That’s exactly what the Local Citation Finder does, a new tool that instantly becomes a must-have for local SEO Read More

What does it take to start and succeed in business? Although the answer to that question is different for every business and every business owner,there are a handful of key principles that seem to guide small business owners Read More

We all want to show up on the front page of Google, Yahoo, and Bing, but search engine optimization needs to be natural. SEO takes time and work, not quick, sneaky, black hat fixes. Here are 5 black hat techniques every business should avoi Read More

Onsite targeting is important, but make sure to investigate which method works best for your business. It is easy to overbuy because of the bells and whistles. But, don’t lose focus of the marketing goals and the audience’s needs Read More

While Linked-in is acknowledged as the premier business-oriented social networking site, many people look at it as a simple online CV or resume. But Linked-in is greatly underrated as a place to showcase your talents, grow your capabilities, and develop new business opportunities. Read More

We all waste time. Sometimes it’s un-avoidable, like cooling your heels in the customer’s lobby waiting to get escorted up to the decision-maker’s office. Sometimes it’s self-inflicted. Ever had “one more cup of coffee” in the break-room or check your stock portfolio during working hours? Sometimes whiling away a small chunk of the day can even be a good thing. If I blow a sales call, five or ten minutes of feeling sorry for myself somehow helps me get back on track Read More