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I created Insurance Defined as a different way for insurance consumers to learn the definitions of Insurance Terms that are used often during the purchasing process. Read More

Some of the best articles to help you re-focus your social media strategy. Includes common social media myths, why Facebook "Likes" are so important and social media ecommerce strategy. Read More

When I started my sales career, I sold computers to large banks on Wall Street. It seemed obvious at the time--and since--that the way to really understand what was going on in the industry and with my customers was to hang out where they did. Read More

Social enterprise is not for everyone. Having said that, here are 5 steps to building a social enterprise elucidated with the UTMT (Under The Mango Tree) model. Read More

Dan Kenitz looks at the features and benefits that creating an email list has to offer, especially if you're using the right technology. If it all comes at the right price, you're in for some fun.

"In the world of online marketing, few principles are heralded as much as the importance of creatin Read More

As an Albany / Capital Region local insurance agent licensed to write business only in New York State, having relationships spread throughout the entire country and world does little monetary good. Read More

Too often, it seems that sales people's questioning strategies are not really oriented about discovering the customer's needs, priorities, and requirements. Instead, they seem oriented to getting the customer to say a specific thing or respond in a specific manner. Once the sales person hears the d Read More

A low replacement value can mean reimbursement on an Actual Cash Value basis (Think depreciation and penalties) which ultimately means you as the homeowner are REALLY PISSED OFF if there is a loss! Read More

"Cloud and Software as a Service Benefits" -- Part 1 of the 10 part series: "Why You Should Run Your Business Online" Read More

Perception! Can you judge a book by its cover? Should you? I say hell yeah!! You will anyway. When I look at a company to evaluate its brand or public perception I can instantly see where it fits in the market and what they can do right away to help its perception. It’s not hard. Read More