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We’ve all found ourselves needing a little afternoon nap, and the siesta is part of the workday in countries such as Greece, Italy and Spain. New research has found that allowing employees to power nap could have a big effect on businesses. Would you allow workers to sleep on the job? Read More

By cheating customers, you're only cheating yourself. In this week's CEO blog, Anthony Karibian draws on his experience to explain how small businesses can beat their bigger competitors by exposing their dirty tactics. Read More

Read the final instalment of The Content Manager's Guide to a Killer Online Content Marketing Plan, and learn what 4 questions you need to ask while rolling out your content. Read More

If you’re trying to acquire customers, the primary goal of your website should be to attract leads, convert leads into prospects, and convert prospects into customers. However, to make it a top performer, it needs a little outside help. Read More

If you are looking to start your own business, a good idea would be to consider applying for college because education is really an investment. Read More

How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

When it comes to the cloud, there is this common misnomer that cloud-based solutions may always be “light-weight” versions of on-premise solutions. In many cases that is true. However, when I get a chance to review a very comprehensive online solution like Cobalt Project Manager – I realize how Read More

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually Read More

With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...

But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in. Read More

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into social med Read More