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They say two things are certain in life: death and taxes. To that, I’d add a third: rising health-care costs. According to the latest Behind the Numbers study by PwC’s Health Research Institute, which monitors medical costs, the cost of health care is projected to rise by 8.5 percent next year, an Read More

Video marketing is a great extension of content marketing. Videos let you get your words off a static page and turn them into a new and engaging way to connect with your consumers. The best videos are short (anywhere from 30 seconds to a few minutes) and focus on one main point. People are only wil Read More

As a business owner you wear a large number of hats, so the idea of adding social media manager to the mix can be a bit daunting.

The following are 5 social media tools for business to make your job a bit easier Read More

If you have a full-featured Facebook company page that attracts lots of visitors, why do you need a website too?
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Now that you have your finances in order, and your budget tweaked, now is a great time to focus on brand building and marketing. Here are 5 great ideas for boosting your visibility in the month of July. Read More

Cloud computing is proven to be able to help businesses to increase productivity and cut costs. However, cloud computing also poses risks to businesses. Read More

Every time I look around, there seems to be another productivity tool on the market. In a way, this can be a good thing — the more options that are out there, the better chance each individual has to find a perfect fit for her work flow — but it also creates a few problems.
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The IRS, which was once considered to be an out-of-date, inefficient and bureaucratic organization is starting to modernize. Get ready. Read More

Picking the tool your organization uses for knowledge management can be complex. There are a variety of approaches to knowledge management. Two organizations told us what lead them to make their decisions.

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Blogging is work, but the business benefits can make it very worthwhile. Read how a blog can help - and how to take best advantage. Read More