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This is not yet another article that answers the question "What is marketing?". Instead, it tells you how to use Internet marketing, along with some SEO keyword research, to cleverly drive targeted traffic for your blog, startup, business or eCommerce site. The principles also apply to traditional Read More

Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

As I read many blogs on a daily basis, I am surprised to see how few of them talk about how truly difficult it is to monetize a blog. Sure, there are some great articles out there on HOW to do it. Read More

Come check out Google's new Google+ social network. Google has tried to gt in the social networking game in the past, but Google+ looks to be a more robust network. Read More

A while back I talked about how and where to find a co-founder in “Ten Steps in Choosing the Right Startup Partner”. The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. Even if you are looking in all the right places Read More

ne of the more unpleasant aspects of being a business owner is having to chase clients that do not pay. It is frustrating, stressful and disheartening. Attempts to collect are an utterly unproductive use of time and can have a significant impact on cash flow, particularly if you are unprepared. Read More

Probably the most frequently asked question I get asked on this blog is how to find wholesale vendors to source products for an online store. Today, I'm going to give a video tour of Worldwide Brands which is a service I use all the time Read More

Everyone knows content is an ideal way to set yourself apart. B2B and small business marketing expert Bambi Gordon argues content marketing is nothing until you have a sound marketing strategy to back it up. Read More

Do you rely too much on one source of income to keep your household running? If so, it may turn out to be something of a problem. In this time of economic uncertainty, relying too much on only one source of income can lead to financial disaster. Starting a business can be one way to diversify your Read More

Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time. Read More