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Have you ever tried to sway a customer to the facts of something and nothing you saw or do will get them to change their minds? The reason is they can stop listening is they have their own perceptions and will keep to them as they regard them as facts. These situations can actually be opportunities Read More

One of the most popular ways that many people try to improve their financial situation is to spend less. Often, this is done by pinching pennies. While it is... Read More

The sooner you can spend some time thinking about retirement, the better. Not only will you have more time to set aside savings for retirement, but you'll create more opportunities for yourself whether or not you actually retire on schedule. Read More

Would you toss a wad of cash into the wind and watch it fly away? Probably not. So why would you incur tax penalties that cost you money and aren’t even tax deductible? You shouldn’t. Avoid these five tax penalties and you won't be caught watching your hard-earned money flutter away. Read More

The idea of a standing meeting — where everyone involved is standing up — isn’t new. But it's a great way to keep everyone focused. Read More

Are you going for a big optin email marketing list or a healthy one? See what difference it makes and how to get the best out of your list. Read More

One thing about delivering great customer service is that if you ignore customers and waste their time they'll be pissed off and stop doing business with you. Read More

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

In today’s always-networked workplace where employees have Facebook, Twitter and the Internet always available to them – if not on their work computers, on their smartphones – it’s harder than ever to keep your staff’s attention focused where it should be (on work) and off the games. Read More

An effective sales letter is designed to help you get an appointment, an opportunity to engage the prospect in a conversation about their business and their needs. So, what do you say in this letter? Let's talk about the three rules of content. Read More