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If you are an entrepreneur for the first time, or entering a new business area, it’s usually worth your time to assemble an Advisory Board of two or three executives who have travelled that road before. But if you select the wrong people, or use them incorrectly, the impact will not be positive for Read More

One of the key pieces to successful web customer service and support that I emphasize a lot is how effective video tutorials can be for your customers. When a customer first starts using a new product and they run into difficulties many will usually first try to solve the problem themselves. If the Read More

Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

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When marketing your brand this year you probably have faced challenges this year as many small businesses have. Rather than groaning about them, letting them spoil your holidays or worse let them follow you into next year here are tips on how to give three of them the boot.

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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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You probably don’t have the brand of Oprah, nor the resources to start your very own television network, but what you can do, right now, is to create a brand network. A network that, similar to Oprah’s, will play your message, 24 hours a day. That is the opportunity available to you through social Read More

Cloud computing business is booming. This brief blog post will show you the cloud business trends and how to learn more about interests on the cloud. Read More

“Loyalty” is a hot business buzzword right now. If you want to get and keep loyal customers as we move into 2011, you need to know the top trends in loyalty marketing. Loyalty 360—The Loyalty Marketer’s Association recently released its top loyalty marketing trends for 2011 in Incentive Magazine. H Read More

In order to be recognized as a successful HR leader, there are three roles you must manage. The first is the ability to implement organizational strategy. The second is controlling the strategic planning process by sorting through the positive and negative outcomes associated with making a decision Read More