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The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

One great thing about small businesses is their ability to produce results. They don't have to worry about many of the things that slow down corporations like stock prices and endless reporting. With less administration needed they can spend more of their time generating revenue and growing the business. But how should the business grow? Where should the business go to find new customers? Wh Read More

Many people wonder what separates a top performing sales person from the rest of the pack. Here are 17 best practices that top sales performers apply in their business. Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

During these times with the economy in difficulty it may seem harder than ever to cope with the demands and challenges in the workplace. There are a variety of steps you can take to reduce your overall personal stress levels at work. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

Do you think working nine to five is ok to survive in this recession. Maybe more hours have to be put in to achieve your goals Read More