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There are more than six steps to an effective tactical advertising campaign for small business but I will discuss the shortest route possible. As I write more posts, I will definitely be expounding on certain topics.

For this post, let us concentrate on how to plan a tactical advertising campai Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More

“Philosophers are people who know less and less about more and more, until they know nothing about everything. Scientists are people who know more and more about less and less, until they know everything about nothing.” — Attributed to Konrad Lorenz Read More

A white hat SEO white hat is called an ethical position that opposes the abuse of electronic media. Doing the right thing: the text title and description Optimize where you just spend on research that has real content and consistent. accessibility standards Implements an example to understand what Read More

In a web world that is now built on the conversations that we have with others, whether that’s via Skype, email, Twitter, or blogging, we need to always be responding to those who reach out to us. As the very relevant saying goes – we love to buy from those who we know, like and trust. In creating Read More

In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

It’s been said that we have two ears and one mouth, so we should listen twice as much as we speak. I don’t know who originated this, but it is oh so true. Read more. Read More

As the end of the year approaches, some of us find ourselves overwhelmed by top 10 lists, the shopping masses and endless renditions of Winter Wonderland. Businesses, on the other hand, tend to experience a slowdown, which makes it the perfect time for small business owners (when not partaking in Read More

A discussion on the future of digital publishing and blogging and a sampling of those who are leading the way (Gary Ardnt, Michael Stelzner, The White Collar Brawlers, Greg Ng, and Ishita Gupta). Read More

I read a lot. In my view, all business people must read a lot. I seek out the opinions of others a lot. In my view, all business people must seek out the opinions of others a lot. New facts and perspectives, combined with all the facts and perspectives already in our heads are the raw materials Read More