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Inexpensive but effective online marketing strategies recommended by small business leaders who actually do them. Read More

A LinkedIn spokesperson told me how the company is embracing a mobile first strategy --and you might want to be thinking about that approach too. Read More

There are a lot of reasons to post a great restaurant review on Yelp. But no matter how many ways you look at it, being threatened by the owner isn't one of them. Read More

Data visualization has become a red-hot analytics topic of late, but for Ford Research & Advanced Engineering's data science team, it's long been standard fare. That makes Mike Cavaretta, technical leader for predictive analytics there, the perfect go-to guy for advice on exploring and presenting d Read More

There are companies in China and Australia that refuse to hire those born under certain zodiac signs. But that might not be the strangest reasons for hiring choices.
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Too often, people make simple charts hard to read by using software defaults and not thinking about reader needs. Here's one simple fix that can better represent the data and make it easier to read.
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Maybe if IT sees employees as business consumers rather than "users," it can begin to provide tools that meet their needs better in a mobile, social, and cloudy world. Read More

Good news for all bloggers that Google recently introduced the brand new and much wider ad unit. The size of this new ad unit is 970x90 pixels.Use it cleverly to make profit out of this huge ad unit. Read More

The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? Read More

There were a couple of high profile faux pas by companies last week, that ended up going viral on social media, and proved the importance of social media monitoring and reacting quickly to negative news. Read More