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We all know that old saying about pictures. They’re worth a lot. But for some reason, a lot of business websites don’t have images that illustrate the business and further the brand. It’s ridiculous! Get some nice images up there! Pictures of someone using your product, or at least screenshots of y Read More

Cindy Cyr lets you in on 4 more tips for self-promotion and turning yourself into a "superstar" copywriter. Read More

As you properly know Google released their Penguin 2.0 algorithm this Wednesday (May 22, 2013). My blog was hit pretty bad. Read More

The Affordable Care Act will soon be the law of the land. Take this short quiz to build up your health law knowledge. (Don’t peek — answers are at the bottom of the page!)...

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Empathetic leaders are in demand in the US. In the Nordic countries however, where empathy is a part of leadership, the debate is instead if it handicaps a leader. Read More

In today’s world, while resources are still valuable, many resources are not as scarce as they were. I’m referring to knowledge and information as opposed to uranium or industrial plastics. Read More

The sad thing is even though this page is by far one of the most read, it is just as often ignored by its creator. And even when the author gets part one right (what they do), they often fail miserably at part two (why you should care), making the entire effort pointless and boring. In the end, hav Read More

So you’re on social media sites and you may even have a blog. Great! But I ask you one simple question: Why? Why are you here? Why are you using these sites? What is your end goal? What are you doing here? Read More

Whether you’re in sales or marketing, you’re pretty much trained to talk about how awesome your product or service is and why people should buy it. Always be closing, as they say. Well, what if you stop selling and instead be genuinely, honestly helpful? Read More

Years ago, when I lived in Silicon Valley, there was a core group of about 50 people–the “cool kids”–who would make or break any social application that came about. Even though it often seemed, back in those days, that Twitter was down more often than it was up, the “cool kids” persisted in their u Read More