BizSugar.com › User › smallbusinessadvertising › Voted

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

The thin CYAN line between marketing and designI recently posed the question on a business forum to gauge individual feelings as to what the general c Read More

Starting and maintaining a successful blog can be challenging, but at the same time is certainly within your reach Read More

As a preface, at this time of the year, we all have a tendency to reflect a little. It's a chance to look back at the year and think a little about what has happened and to begin to establish plans to go forward. Over the past couple of days, I've been thinking about how privileged I am. Over the p Read More

If you have a home business, one way you can lower your taxable income for 2010 is to open a solo 401k and make a contribution. Read More

This incredible story follows two women in Afghanistan, one who creates handmade scarfs to be sold in the United States to further her education and another a young entrepreneur who owns a shoe manufacturing business in which several men work for her, almost unheard of in the culture in which she l Read More

Ever wondered how is a TV advertisement produced? This article will do a step by step process on how TV commercials are produced. The advertising industry is big and almost each project is unique. Thus, each commercial may call for a different procedure. However, the skeleton remains the same...
Read More