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Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade pe Read More

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights.

Here’s a look at the basics of mobile marketing and why more small business owners have incorpor Read More

Today’s consumers are also frustrated. After decades of poor customer service, they’re more than ready for a change. They want companies to act as if their patronage actually matters as if the business depends on it. When they have questions and complaints, they take to social media — and when they Read More

Facebook Ads offer an amazing return on investment for your marketing dollars if done effectively. Moreover, it’s particularly well suited to small businesses because of the ability to get significant impact with a relatively small budget due to its hyper-targeting abilities. Read More

The social media world is very dynamic. What is ‘in’ today can get obsolete before you know it. You should look out for different trends and anticipate how they will affect your business. Let us look at 6 social media trends that have the potential to transform your business this year. Read More

Backlinks are a small, but extremely important aspect of any modern SEO business strategy. While buying links worked in the past, today’s rules prohibit such behaviors. Instead, we have to build our backlinks through a number of different strategies. Read More

Managing your remote customer service team can certainly be hard, but it can be done. The following four tips will help you make it happen. Read More

I feel your pain. You feel like, as a business owner, you need to be doing everything you can to market your business. And while that’s absolutely true, you can’t take on every single marketing tactic out there. Nor should you. You’ll drive yourself crazy, and you won’t even get better results for Read More

There are a myriad of ways you can automate tasks in your business. By doing so, you give your business legs to scale upwards and grow. Instead of being confined by your human limitations, you’re enabled to engage with customers in a way that makes them more likely to buy. Read More

Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving. Read More