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We need to be more accommodating to prospects in how we communicate with them. Read More

Thanks to MRIs, we now know what's going on in the brains of shoppers. Read More

Sometime a bit of truth injected into a conversation with a prospect can dramatically change the direction of the conversation. At times even in your favour. Usually you have little to lose. Read More

But isn't it also very 2009? Read More

As a sales leader you must focus on what you can control in times of crisis Read More

This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 3 Guerrilla Social Media Marketing Tips: 9. Amazement — “Tell stories because stories are not boring.” — People love stories, that's why they follow you on Twitter, they are following the story of y Read More

Cold calling is described in heroic terms: beating a path to the prized customer; crossing the many obstacles and walls of protection to find the elusive buyer; wrangling and competing against the many other sales people pursuing the same prize. After breathless battle and hard work the sales person... Read More

Want to help end the recession? Jerry Kennedy suggests a shift in your perspective and a change in the way you process the information coming at you from all around. Read More

We all know apples are good for us. Read More

It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More