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Today marks the beginning of December, which means that the holiday season is well underway. In shopping malls across the country, Christmas decorations have been up since October 1st and radio stations such as B101.1 have been playing Christmas music 24/7 for the past several weeks. In addition, Read More

Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measu Read More

There's a big difference between pleasing and performing. I wonder if customer service is anything to do with customers and service, or just sales & keeping a clean image. Read More

It really shouldn’t be too much of a surprise. Ultimately, social media is about boosting sales. No, it isn’t just a fad that’s there because everyone says you should be involved in social media. Yes, it builds brand, but guess what? The ultimate goal of branding is also…you guessed it, sales. So, Read More

Every New Year, we make plans and set goals for what we'd like to accomplish. Our enthusiasm to accomplish those plans and goals, generally lasts about as long as it does for us to create the list. Why not keep things simple for a change and focus on doing one thing better than we did last year? D Read More

A key to engaging and employees through difficult economic times are the front-line managers who interact with, support, supervise, and are charged with developing the largest number of associates in an organization. It is at this level that the employee value proposition either springs to life or Read More

Read about some of the reasons and benefits of getting up earlier than most and establishing a routine. Many will frown upon the thought, but there are some great benefits to being an early riser. Read More

Need a little boost in your small business PR creativity? Check out the following 26 annual events and bizarre holidays. Many of these are great ways to get small business PR in December as media outlets and reporters will find them just quirky enough to cover your angle tied in with one or more of Read More

What do entrepreneurs and pioneers have in common? When it comes to adversity, they both have it, but it usually comes from behind. Why? Because there's no one in front of them--they're forging new ground, discovering new opportunities, and charting untamed lands and businesses! Read More

Developing mobile marketing solutions is part of our game plan. Doesn't it only make sense to reach consumers where they want to be reached? Industry trends agree.

Designing mobile marketing solutions for our clients is an integral part of our business plan. If you’re reading this blog, I’m prob Read More