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One of the pieces of entrepreneurial advice that I hear the most often is to start a business based on what you enjoy. Well this advice isn't always what it's cracked up to be. This article outlines some mistakes my wife and I made in deciding what to sell Read More

I’m a strong believer that investors invest in people, before they invest in a business plan, or an idea. But until now, I’ve never seen a study of exactly how that plays out for startup founders for current venture-backed companies, specifically: race, age, experience and the number of founders per company Read More

Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More

Ever wondered what it takes to operate a door-to-door sales operation? Interested in expanding your existing sales channels to include door-to-door selling?

Here are a few tips to help you start a lawful door-to-door sales business, and, who knows, set you on the way to becoming the next Avon empire Read More

What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

How much emphasis do you place on the psychology of colour in developing your brand visual. While it does play a part, it should not be the prime objective. Read More

Give, and you get back. If you are an expert in your field and manage to extract huge sums of money for your time, giving a percentage of that time for free will empower both you and the receiver. What comes around, goes around.. Read More

Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More

The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumbing it down or smartening it up?” The answers I got were mixed. Some obviously saw that I was suggesting it’s actually harder to make some easy to understand. Others clearly felt that it somewhat of a disservice to try to make things that were complicated seem simple Read More