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Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More

A series of lessons learned for entrepreneurs and small business owners on how to tap into video to get major media coverage. Read More

Are you organizationally blessed? Then strategic planning is just an exercise in organization for you. What if you are one of the millions of business people who are disorganized, unstructured and pay little attention to details? Here's strategic planning for the rest of us. Simple, effective and doable! Read More

The wagon wheel of social media is ever increasing and moving at a jet speed influencing our lives and behavior and opinions! Read More

Negotiation is not a business tactic that everyone is going to be comfortable with. Reasons vary: It can be intimidating to tell a client or a vendor something that he doesn't want to hear. It can be a matter of cultural comfort zones — while some cultures encourage negotiations, others view the negotiation process as not much better than an argument. To be a successful business owner, however, i Read More

If price were the deciding factor in procurement, sales would be simpler and quicker. But it's more complex than that. Read More

Finding new customers in new markets is a major element of any profitable business-growth strategy. However, many companies struggle with how to do it successfully, and as a result they keep mining the same markets and the same customers, even if neither are profitable anymore. Read More

Too busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picks. Read More

Choosing the type thats “just right.” To help you, weve highlighted various financing options that might fit your business. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More