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A B2B audience isn’t searching for “sexy marketing,” with simple, branded web 2.0 messages (Salesforce is about as close as B2B comes to sexy); the B2B buyer is more sophisticated, looking for informational articles, blogs and anything that may or may not give them incentive to buy. Read More

What kind of business are you in? Rex Hammock insists the best businesses are about helping customers achieve their objectives, part of a lifelong journey and relationship not a one time sale. In this interview, Chris Brogan and Hammock discuss the evolution of social media, including Google Plus, Read More

Hey, are you in the throes of Google+ mania, or are you distinctly underwhelmed? I’m definitely in the former camp for a lot of reasons. One of the main ones is its versatility, which is best described by Mike Elgan. Read More

Whether you are looking for ways to develop alternative income streams, start a business, or just get a raise, you need to have a plan. One way you can help improve your chances of getting better pay is to improve your marketable skills. Read More

While working with customers to optimize their email campaigns, we've reviewed A LOT of messages. We've taken notes on which ones performed well and have identified some common threads.

Before your subscribers even read your message, you have to convince them to open it. Let’s look at how you ca Read More

With websites, faster is ALWAYS better, and user experience is what it’s all about. Or almost all. In addition, the Google team has confirmed that site speed helps determine search ranking. So, learn 12 ways to accelerate the load time of your web pages and fuel your website's success. Read More

Many small businesses turn to partnerships or investors to help them launch a new product or build their business. But that might not be the best solution. Read More

Franchise opportunities and business opportunities are two terms that are frequently used interchangeably—though there are subtle yet important differences. To some, this may seem like a simple case of, "I say to-may-toe, you say to-mah-toe." But as a business owner, it can’t hurt to get the facts Read More

Interview with George Watsky, writer, performer, and YouTube sensation, on building an audience, earning a living from your craft, and more. Read More

How to maintain your confidence during tough times

Confidence is valuable.

If people lose confidence in a currency, it becomes less valuable.
If people lose confident in your abilities, you become less valuable.
If you lose confidence in yourself: you pay a heavy price.

How can you gain Read More