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Attracting customers, retaining them, building customer loyalty and brand image are important goals for every business no matter how big or small. For a small business achieving these goals is a little more challenging simply because it does not have the financial resources that a big business has Read More

Do you find yourself suffering from writer's block when conducting your online marketing writing? These five helpful hints are sure to be of great assistance in order to avoid writer's block! Read More

With hundreds of millions of websites on the Internet producing billions of pages of content, it is getting harder to capture the eyeballs of interested readers. Much like the glut of advertising clamoring for the attention of potential customers, there has to be a clear plan of attack when it come Read More

The decision to quit working can be emotionally fraught. If you are thinking about it, it helps to have some basic guidelines to keep your clear-headed. Here are some guidelines to help you as decide whether to become a SAHM. Read More

The way of the entrepreneur is fraught with danger. You’ve got to climb mountains of skepticism and cross chasms of underfunding, where beneath you the skeletons of ill-fated startups lie… and there’s only that thin rope of your own determination keeping you up there, alive. Nobody said being an en Read More

These days, it seems everyone has a loyalty program–grocery stores, drugstores, restaurants, airlines, movie theaters . . . These loyalty programs are started to entice repeat business. Loyalty cards typically allow consumers to receive discount prices, earn points on their purchases, and receive c Read More

You may be apprehensive about switching to an automated billing system due to unfamiliarity or a notion that you’re company is too small and can’t afford it. Maybe you think it’s too hard to set up. If you’ve resisted automating your billing, it may be time to reconsider. Read More

Is government regulation hampering small businesses’ access to capital? That’s one conclusion you could draw from a recent study. Read More

They say two things are certain in life: death and taxes. To that, I’d add a third: rising health-care costs. According to the latest Behind the Numbers study by PwC’s Health Research Institute, which monitors medical costs, the cost of health care is projected to rise by 8.5 percent next year, an Read More

Now that you have your finances in order, and your budget tweaked, now is a great time to focus on brand building and marketing. Here are 5 great ideas for boosting your visibility in the month of July. Read More