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There are few things as mysterious, and as stressful, to most business owners as designing a business logo.

However, effective business branding starts with the right logo, so it's important to get it right. Read More

You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then…

Nothing happens. But what could go wrong?

You did t Read More

Becoming self employed after being in employment is not an easy task, by any standards, but if I had to say ONLY one thing… if you have a dream, the energy, the FIRE, to create something and make money from it... Read More

Reading a blog post this week, some of the comments got heated. The post was about ways to say thanks to customers at this time of the year. Two important points were missed by some of the commenters. Read More

By Rieva Lesonsky The holidays are here and if your business is like most small companies, things are looking a tad more festive this year than they did the same time last year. That’s cause for celebration, right? At the same time, you’re undoubtedly still watching pennies carefully. So how can yo Read More

So anyway, I was in the shower and thought about something. You see earlier in the day, actually really earlier in the day, like 6am, I was talking to CEO Mark Blinn. He is the CEO of Flowserve, a fortune 500 company based in Irving, Texas. I had NO IDEA who he was or Flowserve for that matter. Read More

A discussion on the future of digital publishing and blogging and a sampling of those who are leading the way (Gary Ardnt, Michael Stelzner, The White Collar Brawlers, Greg Ng, and Ishita Gupta). Read More

If you own your own business and have small kids, you probably know that it ain’t easy to find a balance between the two. But for two moms in New York City who run a small company that organizes ‘Great Green Playdates’ for parents and toddlers, mixing business with family is a formula that seems to Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

Today marks the beginning of December, which means that the holiday season is well underway. In shopping malls across the country, Christmas decorations have been up since October 1st and radio stations such as B101.1 have been playing Christmas music 24/7 for the past several weeks. In addition, Read More